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New Web Site Abrams Learning Trends

Cuesta Technologies creates new Web Site with Program Focus for Abrams Learning Trends


August 22, 2011
El Granada, CA - Cuesta Technologies is pleased to announce the completion of new online presence and online store for Abrams Learning Trends (ALT) of Austin, TX.

Pam Tobias, Abrams' Web manager said, "Abrams Learning Trends chose Cuesta Technologies to redesign our company's website based on their years of experience in the educational publishing arena. They were familiar with the unique challenges of creating a site that would appeal to educational professionals. Monty Swiryn led us through the design process, creating a vibrant and easy to use site that encourages the user to explore and find not only the product they were looking for, but related products as well, leading to increased opportunity for sales. We are so pleased with the results."

Cuesta's award-winning online catalog is at the heart of the Web site which also includes a Demos & Download section where teachers can preview programs and download efficacy studies and more. Also included is a Sales Rep finder, a flip-through e-catalog, a state standards correlations search and a Visitor Registration system that provides members with special benefits and allows ALT to easily message their users.

The new Web site is the second mission critical e-commerce site that Cuesta has developed for Roy Mayers, president of Abrams Learning Trends. The first Web site Cuesta built for Mr. Mayers was back in 1998 when he was president of Steck Vaughn.

"Cuesta is proud of our 16 year track record in the K-12 education market. Our front end systems have been developed by and for educators, while the back-end is focused on providing a marketing team with sophisticated tools to easily manage the site without having to turn to an internal and usually expensive IT team", said Monty Swiryn, president of Cuesta Technologies". He continued, "The proof is exemplified by clients who return to us for repeat business, and in the longevity ofclients, many who are nearly as old as we are!"

About Abrams Learning Trends

Abrams Learning Trends is an innovative, quality-driven publisher of educational materials for early childhood through grade 5. Their materials are based upon the Common Core State Standards and support instruction in the areas of literacy, reading, language arts, science, math, and social studies. Abrams Learning Trends enjoys national success as Home of the Letter People, more than 35 million children have been helped to learn to read by the series. In addition, Abrams Learning Trends also publishes Interactive Big Books, Key Links Literacy, Group Independent Reading, Reading Trends, Intervention Backpacks and more.

For more information about Abrams Learning Trends, call 800-227-9120.

About Cuesta Technologies

Since 1995, Cuesta Technologies has specialized in engineering sophisticated, mission-and image-critical commercial Web sites for companies with large corporate databases whose Web requirements include speed of performance over the Internet, rapid time to market and superior content management. Cuesta has served a long list of distinguished clients including the CA Dept. of Ed. and other Education-based non-profits, Sundance Publishing, Mondo Publishing, Social Studies School Service, several Harcourt companies and Discovery Communications. Cuesta has held a position on the San Jose Business Journal's list of top Web Developers for over ten consecutive years.

For more information on Cuesta's Web technologies, including its "No Cookies!" technology and "2-click Navigation", call 1-877-255-9085.

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