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Sundance Publishing

Cuesta Technologies announces a new e-commerce Web site and enhanced online catalog for a leading Massachusetts educational publisher.

Visit Sundance Publishing Web Site

August 27, 2001

Just in time for the back-to-school rush, teachers, librarians and parents looking for outstanding educational materials can now head to Sundance Publishing to find up-to-date product information and purchase award-winning reading materials for students in grades K-12.

"We are delighted with our decision to work with Cuesta Technologies," said Katherine Jasmine, Vice President of Marketing for Sundance Publishing. "Cuesta's expertise in our market, combined with their outstanding customer-centric philosophy enabled us to launch a mission critical Web site that speaks to our customers while supporting our corporate mission in precisely the way we had envisioned."

The heart of the new Web site is an easy-to-search online catalog containing detailed product and ordering information for the full line of Sundance products: supplementary instructional material to help teach children how to read and literature-based teacher resources to foster a love of reading. Special offers, a sales representative locator, a conference and exhibit schedule, registration for SunNews and a moderated teachers' forum, keep visitors returning to this bright and lively Web site.

"We were excited to be working with the forward-thinking executives at Sundance Publishing, as their vision required the implementation of some of our most sophisticated Web design and development technologies," said Monty Swiryn, president of Cuesta Technologies. "For example, in addition to offering a state-of-the art online catalog and e-commerce solution, the new Sundance Web site includes a technically advanced feature that allows Web visitors to contrast and compare selected products on demand," he continued.

"As a leading supplemental materials publisher, it was important to us that our Web site be reflective of the quality of our products," stated Jasmine. "From the overwhelmingly positive response we have received from our corporate headquarters and our end-users, we are confident that we achieved our goal. Best of all, because Cuesta has given us easy-to-use content management tools that are built right into our Web site, we know we will continue to be one step ahead of the vigorous demands the market places on us."

About Sundance Publishing

Sundance Publishing, headquartered in Littleton, MA, a division of Haights Cross Communications, is a leader in the publishing of reading instructional materials for grades PreK-5, and a publisher and distributor of literature-based reading skills and language arts learning materials for grades K-12. Some of Sundance's most popular series include AlphaKids Guided Readers (Reading RecoveryŽ and Guided Reading), Little Readers (for emergent readers), Second Chance Reading (for below-level readers), LEAP (enrichment activities for grades 4-6), LIFT (critical thinking activities for middle schools) and Novel Ideas Classic (reading skills for high schools). For more information about the company's Web site and products contact Elizabeth Sterling at 800-343-8204.

About Cuesta Technologies

Since 1995, Cuesta Technologies has specialized in engineering sophisticated, mission-and image-critical commercial Web sites for companies with large corporate databases whose Web requirements include speed of performance over the Internet, rapid time to market and superior content management. Cuesta has served a long list of distinguished clients including Harcourt Inc., Sun Microsystems, Ray and Berndtson Inc., and Discovery Communications. For more information on Cuesta's Web technologies, including its "No Cookies!" technology and "2-click Navigation", call 1-877-255-9085.

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