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Newbridge Educational Publishing

Cuesta Delivers New Web Site and Online Catalog to Newbridge Educational Publishing as Educators and Librarians Head Back to School.
Newbridge Educational Publishing

September 18, 2002

Redwood City, CA - Cuesta Technologies is pleased to announce the completion of a brand new Web site and online catalog for Newbridge Educational Publishing, a Haights Cross Communications company.

Newbridge contracted with Cuesta Technologies for the design, development and hosting of after observing the steady rise in Web traffic and online sales experienced by its sister company, Sundance Publishing, since their new site was deployed by Cuesta in the fall of 2001.

As a leader in nonfiction guided reading, Newbridge required a Web site that would allow educators to easily search through the company's vast array of standards-based instructional programs. Because Newbridge's publications are well known for their stunning real-world photography, it was paramount that the new site design enhance the company's image as providers of professionally designed and pedagogically sound supplemental materials. Newbridge marketing executives knew that in order to achieve their goals, they needed to work with an experienced Web software development team, not just an ordinary Web design firm.

"Building a Web site is like designing a complicated house with a labyrinth of hallways and doorways that lead to one exciting room after another," said Katherine Jasmine, Vice President of Media Marketing at Newbridge. "The 'techies' and marketers at Cuesta Technologies really listened to us. They understand our vision for our Web sites and infused that vision into each phase of our Web site projects. Cuesta helped us understand what was important, what made the most sense in terms of user-friendliness, and how to accomplish what we wanted while keeping an eye on our budget constraints. Cuesta has become a valued partner in our Web design, development and marketing efforts."

"Because we have been creating online catalogs and mission-critical Web applications for education publishers since 1995, we had a very good understanding of what Newbridge needed to do to compete online in today's marketplace," said Monty Swiryn, president of Cuesta Technologies. "It's especially gratifying to hear about the great reviews the new Web site is recieving and to see the hard work we all put into the project begin to payoff so quickly."

In addition to a state-of-the-art online catalog at, educators, librarians and school purchasing agents will be pleased to discover an easy way to register for a periodic e-Newsletter, a simple-to-use Sales Rep locator and an online Teachers' Lounge allowing educators to communicate with others across the nation and around the world.

About Newbridge Educational Publishing

Based in Littleton, MA, Newbridge provides exemplary curriculum-based materials that help educators prepare both English and Spanish speaking students for successful nonfiction reading and writing in the content areas while meeting national standards in science, social studies, and mathematics. Many Newbridge programs feature Teacher Guides and performance-based assessment resources which are critical in preparing students for success on state tests. More information about the company's Web site and products contact Elizabeth Sterling at 800-343-8204.

About Cuesta Technologies

Since 1995, Cuesta Technologies has specialized in engineering sophisticated, mission-and image-critical commercial Web sites for companies with large corporate databases whose Web requirements include speed of performance over the Internet, rapid time to market and superior content management. Cuesta has served a long list of distinguished clients including Harcourt Inc., Sun Microsystems, Ray & Berndtson Inc., and Discovery Communications. For more information on Cuesta's Web technologies, including its "No Cookies!" technology and "2-click Navigation", call 1-877-255-9085.

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